prepare for series a with Angle360 inc.
Embodied Labs: Building a Sustainable & Predictable Growth Engine to Unlock Series A
Jan 2022 - Mar 2024Jan 2022 - Mar 2024
Embodied Labs faced challenges in scaling growth and establishing a foundation for a Series A funding round. Initially a 3-month contract, our partnership extended to a 2+ year mandate. This collaboration showcases how strategic interventions can propel a company toward sustainable growth and prepare for successful fundraising rounds.
KEY CHALLENGES:
> Embodied Labs needed a clear and differentiated value proposition.
> Growth approach lacked SaaS focus and direction for driving scalable revenue growth.
> Inefficient data management across departments hindered insights into buying behavior.
SOLUTION:
1. Identified Product-Market fit: Focusing on Moving the Needle.
Working closely with CFO, product-market fit was identified to secure predictable revenue by focusing on acquiring net new logos within verticals with existing traction through an ABM approach vs. solely focusing on unlocking new beachhead markets.
2. Redefining the Narrative: A Compelling Value Proposition
Customer research was conducted to identify specific pain points and benefits. This data-driven approach allowed us to craft a compelling value proposition that resonated with ideal customer profiles. Embodied Labs’ website was redesigned to reflect their pioneering solution and function as a virtual salesperson.
3. Prioritizing Customer Needs: A Customer-Centric Growth Strategy
A growth strategy was developed considering the entire customer journey, from initial awareness to conversion and long-term engagement, working with sales & customer success teams. Every growth initiative was evaluated based on its potential impact on business objectives.
4. Data-Driven Insights: RevOps for Clarity and Predictability
RevOps practices streamlined and optimized business processes, data silos were broken down. HubSpot CRM became the single source of truth, capturing valuable data throughout the customer lifecycle. Improved data quality allowed for better reporting and analysis.
find product-market fit with Angle360 inc.
Huddol: Finding Product-Market Fit
Huddol, a free thriving online community with 120,000 active users, sought to enhance user experience and better support personal growth and transformation. Transitioning to a mobile app expanded user reach and laid the groundwork for building a predictable revenue stream and not solely relying on governmental and corporate funding.
KEY CHALLENGES
1. Reshape the Product into a Mobile App MVP: Evolving the existing web-based offer and functionalities to a mobile app format, ensuring an impactful user experience.
2. Find Product-Market Fit: Identify the core features and value proposition that resonated most with the target audience, paving the way for sustainable growth.
3. Diversify revenue sources: Huddol needed to build a predictable revenue model beyond one-time funds.
SOLUTION:
> Mvp definition, go-to-market strategy, and pricing model were elaborated to support the goals.
> Positioning & Value Proposition: I collaborated with the CEO to refine Huddol's value proposition, emphasizing how the mobile app would enhance users' personal development journeys.
> Tech Stack for Insights: Implemented a robust tech stack to effectively measure success and identify product-market fit:
- Segment: Captured user behavior data for detailed analytics.
- AppsFlyer: Tracked user acquisition channels for optimization.
- Mixpanel: Provided in-depth user engagement data to understand user journeys.
> App Store Optimization: Improve discoverability and attract users through listing optimization and paid keyword initiatives.
RESULTS:
- Increased User Engagement: The mobile app format fostered greater user engagement compared to the web platform.
- Valuable User Insights: The implemented tech stack provided invaluable data that facilitated product iterations and feature prioritization.
- Strong Foundation for Growth: The mobile app paved the way for sustainable revenue streams, positioning Huddol for a successful Series A funding round.
